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Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Monday, January 18, 2010
Thursday, November 5, 2009
Quilted Northern, Economics, Psychology and Marketing
Any business with a product to market should understand the intertwining of economics, psychology and marketing.
This is where Quilted Northern missed the target. With the case of the smaller toilet paper roll, it's a quite simple example.
If you raise the price of each roll of toilet paper 2 cents, it is unlikely that your consumer will even notice the 10 to 25 cent raise in their toilet paper package, especially if you raise it slowly over time. The consumers that do notice will either stop buying the product or they will decide they don't care and continue to buy. The ones who stop will be a small percentage and may have stopped buying anyway.
On the other hand a consumer that pays the price they have been paying for their toilet paper but opens it and finds a smaller roll feels cheated and ripped off. The actual visual of a smaller product has a major impact on buying decisions, especially when there is a somewhat standard size for toilet paper.
This also effects any loyalty the consumer may have with the brand. They think "this brand cheated me" and will most likely never come back to it.
This intense feeling of being cheated by a company turns viral and you have rip off reports and blogs like mine reporting this feeling.
You never see rip off reports or blogs reporting their toilet paper now costs 15 cents more per package.
The way I see it, Georgia Pacific and Quilted Northern could use a good refresher in the importance of the psychology behind consumer purchases and marketing.
This is where Quilted Northern missed the target. With the case of the smaller toilet paper roll, it's a quite simple example.
If you raise the price of each roll of toilet paper 2 cents, it is unlikely that your consumer will even notice the 10 to 25 cent raise in their toilet paper package, especially if you raise it slowly over time. The consumers that do notice will either stop buying the product or they will decide they don't care and continue to buy. The ones who stop will be a small percentage and may have stopped buying anyway.
On the other hand a consumer that pays the price they have been paying for their toilet paper but opens it and finds a smaller roll feels cheated and ripped off. The actual visual of a smaller product has a major impact on buying decisions, especially when there is a somewhat standard size for toilet paper.
This also effects any loyalty the consumer may have with the brand. They think "this brand cheated me" and will most likely never come back to it.
This intense feeling of being cheated by a company turns viral and you have rip off reports and blogs like mine reporting this feeling.
You never see rip off reports or blogs reporting their toilet paper now costs 15 cents more per package.
The way I see it, Georgia Pacific and Quilted Northern could use a good refresher in the importance of the psychology behind consumer purchases and marketing.
Wednesday, October 21, 2009
Green Cleaning
I'll be updating Bit a Bliss Cleaning soon to reflect, the all non toxic cleaning products we will be using.
Did you know that Tea Tree Oil is a disinfectant? It is!
That was my big concern with trying to do all non-toxic cleaning, you have to disinfect especially during flu season. I am happy to say I have found the solution.
http://en.wikipedia.org/wiki/Tea_tree_oil
Did you know that Tea Tree Oil is a disinfectant? It is!
That was my big concern with trying to do all non-toxic cleaning, you have to disinfect especially during flu season. I am happy to say I have found the solution.
http://en.wikipedia.org/wiki/Tea_tree_oil
Thursday, October 15, 2009
Bit a Bliss Cleaning Service Dallas, Plano, Frisco and Little Rock, Arkansas
If you live in the Dallas area and need a maid or cleaning service, call Bit a Bliss Cleaning!
And how could I forget LITTLE ROCK. The phone number will be coming soon, in the meantime you can email stephanie@bitabliss.com to set up your service.
http://www.bitabliss.com/
214-390-3907
And how could I forget LITTLE ROCK. The phone number will be coming soon, in the meantime you can email stephanie@bitabliss.com to set up your service.
http://www.bitabliss.com/
214-390-3907
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